PODCAST

Purpose & Process … is about digging deep and learning about todays top creative professionals. It explores what makes each of us unique and valuable. Through conversations with my guests sharing insights about themselves and their journeys, we uncover ideas that inspire self-discovery and growth.

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  • Joe Lamb: Master of Creative Operations Leadership on Purpose & Process

    Joe Lamb: Master of Creative Operations Leadership on Purpose & Process

    What happens when you combine the soul of an artist with the mind of an operations architect? In this episode of Purpose & Process, host Tony Baker sits down with longtime collaborator and creative operations leader Joe Lamb, whose career has spanned pivotal roles at Amazon and Nike "mega-studios". Joe shares his journey from photographing shoes in a Kentucky warehouse to leading global-scale studio operations and launching Nike’s ICON Studio in Los Angeles, its advanced in-house content studios. Along the way, Joe unpacks the overlooked value of patience, humility, and pattern recognition in leadership—and why investing in your team’s growth is non-negotiable.

    Key Takeaways:

    ✔️ How repeatability and creative freedom can co-exist

    ✔️ Why 'innovation culture' looks different inside creative teams

    ✔️ Lessons from building (and rebuilding) scalable studio systems ✔️ The value of trust and transparency with stakeholders

    ✔️ Future-facing leadership in the age of automation and AI

    Whether you’re a studio leader, creative contributor, or someone navigating the business of creativity, this episode is full of thoughtful insights you won’t want to miss.

  • Life & ADV Riding 1: Stay Focused on the Horizon

    Life & ADV Riding 1: Stay Focused on the Horizon

    Whether in life or an adventure, motorcycling, do you want to keep your focus on the horizon so you don't get tripped up by the tiny obstacles on your path.

  • I Hired A Photographer

    I Hired A Photographer

    Yes, I'm a photographer myself, and I know a TON of professional photographers, too. But when the latest need for photos of myself came up, rather than asking a photographer friend to do a (free) session with me, or setting-up an elaborate self-portrait set ... I HIRED a commercial portrait photographer! The experience was fantastic and I learned a LOT from being a 'paying client'. It was surprising! I think all photographers should hire another photographer on occasion. It's surprising what you'll learn!