Simplify the complex.
I help Creative Professionals, Leaders & Teams achieve Clarity and sustain Peak Performance. I teach you how to move from being over-stressed, overwhelmed & questioning your value to easily achieving results beyond all reasonable expectations.
➔ Gain 360° CLARITY
➔ Shed the ANXIETY
➔ Drop Into FLOW
Hey, I’m Tony Baker
I Coach & Mentor
creative professionals and leaders.
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I Facilitate
creative and production team workshops.
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I Manage Transitions & Change
for large studio organizations & creative agency teams.
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For over 25 years I’ve honed my creative & leadership approach working with teams like:
Here’s what leading industry professionals are saying about Tony:
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Andy Catterick
Accenture Song, Managing Director
★★★★★
Working alongside Tony in both client and studio operations roles has been an exceptional experience. From the very beginning of our collaboration, he demonstrated insightful critical thinking and leveraged his extensive hands-on experience to create substantial opportunities for transformation. Tony's keen eye for detail and his ability to implement effective adjustments to our creative and production processes yielded results that far surpassed our expectations. He maintained an objective perspective while ensuring alignment with broader strategic goals, showcasing his deep understanding of technical processes. Moreover, his talent for inspiring teams to elevate their performance and challenge the status quo is truly commendable. I wholeheartedly endorse tapping into Tony's expertise and guidance; he will stay on the top of my list of experts in creative operations.
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Jeff Strauss
Amazon; Principle Global Brand Studios, Wolt; Director Imaging Operations
★★★★★
Tony's clarity in vision and guidance makes him an exceptional leader, coach and mentor, bringing a rich blend of historical and contemporary insights to the table. I met Tony when he took charge of the creative team at Amazon's new 50,000 s/f fashion studio in Williamsburg, NY. Transitioning from a celebrated photographer to a corporate studio leader, Tony's evolution was compelling. His leadership style earned my deep respect as he progressed through the industry, contributing to giants like Nike, Apple, and Stitchfix. More than a professional acquaintance, Tony is a dear friend with shared interests in family, the outdoors, and photography. I continue to value his perspectives on various matters.
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Kelly Elaine Garthwaite
Red Bull: Photo Operations Team Lead, & Founder of “Hey Y’all !” Imaging Production Consulting
★★★★★
Tony has a wealth of knowledge about the industry. He's one of the best in the business. One of the things I appreciate about him is his ability to give great advice, and then also to be able to open up space and really listen. Any time we've worked together, I feel like I leave as a much better version of myself than when we started our call. I highly recommend working with Tony!
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Daniel Jester
Amazon, Creative Force, & host of the “E-commerce Content Creation Podcast”
★★★★★
I was impressed by Tony's leadership style from the moment I met him. I call it "a Hollywood-heist-movie leader with a heart of gold” approach. He's meticulous, empathetic, provides clarity for his teams. Early on when I launched my podcast, Tony was a perfect early guest to have on and set the right tone. He's dedicated to helping people and teams achieve new heights in ways that already feel natural and familiar.
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Libero Antonio Di Zinno
Award-winning Photographer, Director, Writer, Educator
★★★★★
The most talented people I know are always driven by passion... but harder to find are those rare gems who possess the powerful combination of a deep abiding love of image-making and the natural aptitude for the en·tre·pre·neur·i·al spirit. Tony Baker is this exotic combo ... He is a creative heavy hitter with world-class street-smarts in the business of photography, and he has a professional pedigree that speaks for itself. Any investment in Tony's offerings are ones you can be sure shall pay great dividends.
While working with the biggest brands in the world, I saw a clear pattern.
It was a very simple realization that really stuck with me, and has been my guidepost ever since:
Everyone is focused on building the best studio, purchasing the best equipment, organizing the perfect tech-stack … no one is focusing on the human element beyond recruiting and onboarding.
The humans are the only common thread that runs through every aspect of Creative Operations, and we’re ignoring this fact to our own downfall.
We can do better… we have to.
We’re going for nothing less than
Creative Leadership Mastery.
Lead your team to exceed expectations, work stress-free, gain clarity, align with your purpose, and effortlessly enter a state of flow.
Together, we’ll empower you & your team to thrive and adapt.
I help creative professionals and production teams reach their full potential by coaching them to communicate effectively and perform at their best, facilitate collaboration and creativity, and manage organizational transitions smoothly with strategic planning and customized solutions.
